25-07-2023
Digital Content Creator
The Web Development area is responsible for the conception, design, development and deployment of Rich Web Applications software solutions. From the very beginning of setting requirements, by way of outlining architecture and data models, choose the best technology until the last layer of the user interface. The main technological stack is based on Java and JavaScript for backend and middleware layers such as Node.js along with JavaScript-based frameworks such as Angular and React for frontend development.
YOUR ROLE
As a Digital Content Creator, your primary role will be to help people realize the value of different technologies, demonstrating how different solutions can help solve different challenges and their capabilities. You will work together with customers and different internal teams to demonstrate how the technology can be used in different ways – with an enthusiasm that will make others want to try the technology for themselves.
You will work in an integrated way with the Marketing team to develop different types of content to support the marketing & communication strategy and support the implementation of the marketing plan.
Your daily activities will include:
- Developing benchmarks for different customers, industries and markets
- Supporting the organization and delivery of initiatives such as webinars, workshops, events, etc.
- Understanding the value of the technologies being promoted to demonstrate their use to clients or internal teams
- Being up to date with the latest market trends, and news about different technologies
- Developing interesting content, adapted to the environment and to the different targets that are intended to be reached
- Developing marketing materials such as market studies, blog posts, ebooks, whitepapers, success stories, videos, etc.
- Creating SEO-oriented content to drive traffic to the website
- Supporting the implementation of our marketing plan and activity calendar (e.g. support for events, webinars, workshops, etc.)
SKILLS YOU NEED TO HAVE
- Training in marketing, communication, journalism or similar
- Experience in marketing roles (preferably in the IT industry)
- Experience in developing written/copy content – excellent writing skills
- Excellent communication skills
- Experience in developing market benchmarks
- Ability to multitask and work in an accelerated ecosystem, without losing focus
- Excellent knowledge of English (written and spoken)
Ana Paneiro, Marketing Project Manager
@Xpand IT
If you’re looking for a team that works together, you’ve come to the right place. In the Marketing team, you’ll find a relaxed environment where collaboration is vital in everything we do. We invest in creativity, dynamism and commitment as key drivers for our motivation to always improve ourselves.
